Cause of Concern

Cause of Concern
The Calgary Women’s Centre is the cause we’re currently rallying behind. 5% of all direct sales will be donated to their cause.

Our initial goal was to donate 10% of our profits to our chosen organization on a quarterly basis. In the spirit of full transparency, I’ll pull back the curtain on startups a bit here: however passionate, startups are sometimes short on the profit side for the first few steps out the gate. However humble our beginnings, giving back to noble causes is too important to put off. Because of this, we’ve moved to a more direct philanthropic model: 5% of all direct sales will be donated to our current cause of concern: The Calgary Women’s Centre. “We believe in the potential of every woman, and that women are strong and capable. Our approach starts by recognizing that women are experts in their own lives, and they know best what they need. We also recognize that systemic barriers often prevent women from living the lives they want. Through our work for chance initiatives, we advocate for systemic changes and new policies that will positively impact the lives of women.” And WE believe every word!